Portals are those Websites that aim to be entry points to the World Wide Web, typically offering search engines and/or links to useful pages, and possibly news or other services. Partner portals are portals owned by companies that give access, based on the function involved, to their various partners so as to forge deeper relationships.

Partner portals, as they stand today, are in stage 2. They are portals that give access to various partners. Typical examples of partner portals are GM Dealer World (everything a dealer needs to operate) or Toshiba’s Dealer Program, which allows dealers to use a single interface to work on multiple applications provided by Toshiba. Typically a partner is given access based on the function involved. The applications are transparent to the partners. Typically there is a single sign on mechanism used to log in the user. Based on the organization and the role of the partner access is given to various tools and the required application. Partner portals are popular with businesses that rely heavily on indirect sales and support.

Today banks are growing both organically and inorganically and partners have started to play a very important function in their growth strategy. Banks are increasingly using partners to expand business and enhance efficiency. A partner portal provides a common eco system and extends bank’s reach so as to provide seamless and efficient transactions with partners. Apart from access to applications, banks also provided information access to their partners so as to help them conduct business.

This paper highlights the available partner portal offerings as well as presents various scenarios describing the advantages for a bank that deploys partner portals.

Partner Portals - What’s in it for Banks

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